Doing something that you love to do for a living is very much a blessing. I’m certain there are millions upon millions of people who can attest to that. Except they are stuck in jobs they hate. There was always something so interesting to me about heating and cooling. I can remember as a kid, I would follow the HVAC tech around when he came to our house for maintenance or service calls. I was lucky that the HVAC tech was not only a certified professional but a really great person. He started my love for the trade. It wasn’t long after getting out of high school that I was a licensed heating and cooling professional with a bright future. However, after 6 years working for an HVAC company, I got sick of having zero say over my professional trajectory. So, I saved up, got my own equipment and van, then went out on my own. It wasn’t an easy transition but it sure was a thrill. I think my sheer will and expertise is what allowed me to stay viable and grow at all. I didn’t do much marketing when I first started out. I, of course, had the basic website built for marketing purposes. But, it was little more than a page with our phone number. Now, I am at the threshold of growth where I need a serious marketing campaign. I have joined with a local online marketing business to help me reach my revenue goals. They have completely revitalized my online footprint with a new website. And, they are employing modern search engine optimization strategies to drive traffic to my excellent website.