I have worked at an HVAC business for over 25 years. I began as a lowly worker bee and slowly worked my way up to owning my own small HVAC business. As times have progressed, trying to grow the business has been more difficult. Everybody requires heating and cooling service. More people are fine with paying for HVAC maintenance, repair and installation. The problem is getting our business name in front of people and staying ahead of the competition. There are more HVAC businesses to compete with now. In order to make our little business stay ahead of the curve, I invested in digital SEO. I hired an SEO business to ensure that my company website ranks higher than competitors on google. The SEO team targets keywords such as heating, cooling, air quality, Ventilation and HVAC maintenance and installation. If someone types those works into google, my HVAC business pops up for the local area. I have thought about trying search engine SEO, which is when I’d pay for ads on google. My business would then be highlighted at the very top of the page if the keywords were typed in. The drawback is that each time the ad is clicked on, I would be required to pay a fee. The SEO strategies are providing us sufficient business. I don’t need to turn to pay per click. I can allow the team handle my needs. I have expanded into facebook and twitter as well. Being on social media platforms put the company name out there and allows us to take advantage of google. My business has been doing much better since I started with online SEO techniques.